Gustavo Cardoso’s book, “Networked Communication: People are the Message,” comprehensively explores the communication dynamics within the network society. Published by Editora Mundos Sociais in 2023, the book delves into the intricacies of contemporary communication and its profound impact on social, political, and economic institutions. This review aims to evaluate the author’s arguments, the structure of the book, and its contributions to the understanding of networked communication.
Summary of the Book.
Cardoso’s work serves as an in-depth analysis and interpretation of the communication dynamics prevalent in the network society. The book’s central thesis revolves around the idea that our mode of communication plays a pivotal role in shaping the fabric of our society. By decoding contemporary communication practices, Cardoso sheds light on their influence on various aspects of our lives, prompting readers to question and reconsider the institutions needed to foster the desired way of living.
The author contends that the social appropriation of networks not only gives rise to distinctive cultures but also anchors itself in common communicative traits, leading to the emergence of a new communicational mode and a unique culture within the network society. Through extensive research across multiple countries, Cardoso explores communicational crises and their transformative impact on journalistic institutions, unraveling the economic and political implications of these changes. He argues that the global adoption of networked communication has not only shaped mass communication but has also given birth to a new media system where the communication of communication becomes a common trait, establishing a paradigm where individuals themselves become the message.
Cardoso’s book provides a nuanced understanding of networked communication, drawing on a rich tapestry of research across various countries. The author’s exploration of communicational crises and the transformation of journalistic institutions is particularly insightful, offering readers a comprehensive view of the societal shifts brought about by networked communication.
The book effectively captures the complexities of social appropriation of communicative networks, showcasing the emergence of distinctive cultures while identifying common communicative traits. The emphasis on the role of individuals as the message in the era of networked communication adds a novel dimension to the discourse.
While the book successfully analyzes communicational phenomena, a more detailed discussion of potential limitations or challenges in the research process would enhance its transparency and scholarly rigor. A deeper exploration of alternative perspectives or counterarguments could further enrich the narrative.
Cardoso’s work stands out for its critical assessment of contemporary communication. The book adeptly navigates through the complexities of networked communication, but a more explicit exploration of potential biases or limitations in the author’s perspective could strengthen the critical assessment. Additionally, considering alternative viewpoints might contribute to a more well-rounded evaluation of the discussed phenomena.
Engagement with Previous Study.
Cardoso effectively engages with existing literature, situating his work within the broader context of communication studies. The book successfully builds upon prior research, contributing unique insights into the transformative effects of networked communication on mass culture and journalistic institutions.
The book showcases methodological rigor, drawing on research from multiple countries to support its claims. However, a more detailed exposition of the research methods employed and potential challenges faced during data collection and analysis would enhance the methodological critique.
The findings presented in Cardoso’s book hold significant practical implications for scholars, policymakers, and individuals interested in understanding and navigating the complexities of contemporary communication. The insights into the transformation of mass culture and the birth of a new media system offer valuable considerations for those engaged in media-related fields.
In conclusion, Gustavo Cardoso’s “Networked Communication: People are the Message” stands as a compelling exploration of the communication dynamics in the network society. Its strengths lie in providing a nuanced analysis of communicational crises, the transformation of journalistic institutions, and the emergence of distinctive cultures within the networked communication paradigm. While the book exhibits methodological rigor, a deeper critical assessment and engagement with potential limitations could further enhance its scholarly contribution.
The book is highly recommended for scholars, researchers, and professionals interested in the intersection of communication, technology, and society. Its significance lies in its ability to offer a profound understanding of the communication dynamics shaping contemporary social landscapes. Despite minor areas for improvement, the book makes a valuable contribution to communication studies.
“Networked Communication: People are the Message” is strongly recommended for academics, researchers, and practitioners in communication studies, sociology, and media. Its relevance extends to those seeking a comprehensive exploration of the transformative effects of networked communication on society and culture. The book’s insightful analysis and theoretical contributions make it a valuable addition to academic libraries and a worthwhile read for anyone interested in the evolving communication landscape.
Personal Reflection (Optional).
As a reader and reviewer, engaging with Gustavo Cardoso’s work was an intellectually enriching experience. The book successfully navigates through the intricate terrain of networked communication, offering a thought-provoking analysis of its impact on our contemporary world. Personally, I appreciate the author’s ability to blend theoretical insights with empirical research, providing readers with a comprehensive understanding of the subject matter.
Cardoso’s exploration of the social appropriation of networks and the subsequent emergence of distinctive cultures resonates with the ongoing discourse on the transformative effects of digital communication. The emphasis on individuals as the message challenges conventional perspectives on media and communication, urging readers to reconsider their role in the networked society.
While the book excels in providing a broad overview of communicational phenomena, a more detailed discussion of potential limitations or challenges in the research process could have added an extra layer of transparency. Additionally, considering alternative viewpoints might have further enriched the critical assessment and expanded the scope of the book’s contribution.
In conclusion, “Networked Communication: People are the Message” is a significant contribution to the field, and its insights will likely fuel ongoing discussions in communication studies. The book’s interdisciplinary approach, combining sociology, communication theory, and cultural studies, makes it a valuable resource for scholars across various disciplines.
Overall, Gustavo Cardoso’s book invites readers to reflect on the profound implications of networked communication and its role in shaping our societies. As we continue to navigate the evolving digital communication landscape, this work stands as a guiding beacon for understanding the interplay between people, messages, and culture in the networked era.
Book: Gustavo Cardoso “Networked Communication. People are the Message”. Editora Mundos Sociais, CIES-Iscte, Iscte – Instituto Universitário de Lisboa. 2023. 369 p. ISBN: 978-989-8536-90-7
Dr. SOLOMIIA FEDUSHKO, Ph.D.
Department of Social Communication and Information Activities, Lviv Polytechnic National University